EU-PHORIA
Made in collaboration with Kara ten Hoevel.

I designed the identity for a concept that reimagines the EU as a vibrant and diverse community. EU-PHORIA conveys desired values in a playful manner, primarily through a 52-card deck of classic playing cards. This deck illustrates twelve values symbolized by the EU flag's twelve stars, aiming to bridge the knowledge gap among young Europeans. The visual style employs abstract imagery, featuring simplified shapes and vivid colors, to convey a message of unity and diversity within the European Union.

Year: 2019
Category: Visual identity / packaging
Dimension: //