Design Juwel

Logo for Design Juwel, an online store for curated vintage pieces. It's inspired by bold, geometric typefaces from the 1920s to the 1970s. With their round, chunky forms, these letterstyles feel both playful and structured—blending nostalgia with a modern sensibility. The logo is a strong wordmark that almost becomes a symbol. The distinctive ‘W’ in “Juwel” suggests a cut gemstone, while the small triangles in the ‘E’s evoke decorative stones or jewelry details. Together, these elements reflect the shop’s focus on vintage design and objects with unique character.

Year: 2024
Category: Logo/Visual Identity
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